DESIGNER BIO:
Jack Taylor is a multidisciplinary fashion-based creative who specialises in creative direction, styling, and photography. Renowned for his deep understanding of fashion history and commercial objectives, client-centric expression defines Taylor’s creative strategy. At the age of 15, after the success of his personal style blog, Taylor signed to Chadwick Models and subsequently began assisting top Australian creatives including stylist Mark Vassallo and photographer Pierre Toussaint. These early relationships led to increasingly augmented industrial experiences throughout his adolescence and saw Taylor contribute to an expansive range of projects inclusive of editorial styling and production, commercial styling and production, runway styling and production, public relations strategy, and modelling. In 2021 Taylor commenced his professional relationship with Fendi after being appointed to the role of Client Advisor within the Fendi Melbourne flagship boutique, which further enriched his understanding of luxury and commerce. In 2022 Taylor achieved a Bachelor of Design (specialising in Creative Direction), successfully consolidating the professional experiences of his youth whilst also fortifying his multidisciplinary practice.
DESIGNER STATMENT:
Atelier Tailleur is a suite of advertising imagery devised and realised by Jack Taylor to introduce Saint Laurent Le Smoking Sur Mesure - a new in-house made-to-measure tuxedo service.
In 1966 Yves Saint Laurent issued one of Haute Couture's most revelatory statements with the debut of Le Smoking. Saint Laurent reconfigured the tuxedo to fit the female form, a first in the history of Haute Couture - and synthesised the potent allure of androgyny in the process. Le Smoking remains integral to the Saint Laurent identity and product offering today, and will be celebrated with the launch of Saint Laurent Le Smoking Sur Mesure - a made-to-measure tuxedo service inviting clients to customise the Le Smoking of their dreams. All Le Smoking Sur Mesure orders will be handmade in Atelier Tailleur, a private tailoring workshop housed in the Maison's Paris headquarters. The introductory advertising campaign will serve to fortify the aesthetic legacy of Le Smoking and accentuate the sublime savior faire behind the infamous attitude.
